List of the Advantages of a Product Trial
1. It gives a product the chance to sell itself.
2. You can get a competitive edge against similar products.
3. People are given an opportunity to invest time into your brand.
4. You receive critical feedback about your product.
5. There are opportunities to offer incentives.
6. It gives consumers a sense of urgency
7. It aligns customer interests with company values.
8. You’re able to see how serious your customers are.
List of the Disadvantages of a Product Trial
1. There are always costs which must be considered.
2. You have no guarantee that the product will be used.
3. There are always people who try to cheat the system.
4. You competitors might try to use the product trial to gain insights.
5. It can be a labor-intensive process.
6. Product trials lengthen your sales cycles.
