Determine whether the statement is TRUE OR FALSE.
1. Brand personality is the unique spectrum of thoughts, emotions, and behavioral
patterns that are intrinsic to a brand.
2. Brand voice and messaging humanize your brand, making it identifiable to your
customers.
3. A good website brings your brand to life with compelling content and engaging
design.
4. These days, websites are no longer confined to a desktop experience.
5. Company culture is a spirit of collective purpose and inspiration that drives your
brand.
6. A brand is seen as one of a company's most valuable assets
7. It represents the face of the company, the recognizable logo, slogan, or mark
that the public associates with the company.
8. A combination of one or more of those elements can be utilized to create
aboen
9. Legal protection given to a brand name is called a trademark.
10. A strong name conveys a brand's unique value propositions, differentiating it from
the competition and leaving a strong impression on those who experience it.​