1. It is the most common way to gather primary research with the use of questionnaires or interview schedule
A Interview B. Focus Givup Discussion
C. Survey
D Daia Gathering
2. it is the traditionai method of data collection which is normally done on personal manner with the respondents.
A Personal Interview B. Focus Group Discussion C. Survey D. Data gathering
3. A data gathering technique where it can be moderated to group interviews and brainstorming sessions that provide information on
user's needs and behaviors.
A Personal Interview B. Focus Group Discussion C. Survey D. Data Gathering
4. li refers to information galliered dnectiy from the respondenis who alls wereu sei of questions.
A Primary Research B. Secondary Research
C Survey D. Data Gathering
5. A data gathering technique where it can be done via direct mail, over the phone, internet or e-mail
A. Data Gathering B. Survey C. Focus Group Discussion D. Interview
6. It refers to the process of gathering, analyzing and interpreting the information about the product or the services to be offered for
sale in the market.
A Primary Research B. Secondary Research C. Daia Gailering D. Markei Research
7 - 9. in your own opinion what is market Research?
10 - 15 Give at least three data gathering techniques and explain.

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Interview is the most common way to gather primary research with the use of questionnaires or interview schedule
Personal interview is the traditional method of data collection which is normally done on personal manner with the respondents.
Focused group discussion is a data gathering technique where it can be moderated to group interviews and brainstorming sessions that provide information on user's needs and behaviors.
Data gathering refers to information gathered directly from the respondents who all answered a set of questions.
Survey is a data gathering technique where it can be done via direct mail, over the phone, internet or e-mail
Market research refers to the process of gathering, analyzing and interpreting the information about the product or the services to be offered for sale in the market.
Market research is defined as the process of defining the feasibility of a new service or product through research steered directly with the target market or potential customers.

10 - 15.

Interviews. The most popular data collection technique for provoking personal emotion content is structured and semi-structured in-depth interviews with open-ended and probing questions
Questionnaires and surveys. Questionnaires may be conducted face-to-face, by mail, telephone, or Internet, in which case, they can include respondents from anywhere in the world.
Observations. Making direct observations is a simple and unobtrusive way of collecting data. Gathering firsthand information in the field gives the observer a first-hand perspective that helps them to understand the context or the area of their study