Answer:
Billboards are among the oldest and most effective advertising tactics around. However, it’s not one that’s executed with ease. There’s a fine art to designing a billboard advertising that captures the attention of passers-by and is clever enough to be remembered and build awareness for your brand.
Today, digital advertisement is increasingly the medium of choice. The best time to capture attention is when people are on the move and cannot look down at their devices. Make your billboard advertising count with these essential elements that ensure you have the greatest chance of being noticed and remembered.
Keep it Brief and Simple
We’re usually on the move when we read billboards, so we don’t have much time to absorb the message. Drivers, cyclists, public transport commuters and pedestrians spend between 5 to 10 seconds reading a billboard. Ensure your message is brief enough to be comprehended in that time. Use no more than six or seven words in the messaging. Small paragraphs won’t get read.
Focus on making a big visual impact. Show it, don’t say it. Get creative but keep it simple. This no time for complex, experimental layout or poetic copy. The simpler it is, the more effective that billboard will be.
Explanation:
yah based on my research:)
