1.It is used to achieve consistency especially in branding the product. 2.A figure with an illusion of three-dimensional object. 3.It is a geometric or organic area that stands out from the space 4.It is the degree of light and dark in a design. 5.It says a lot and the way you execute this may help audience create meaning 6.It is a technique most commonly used in photography. 7.It is the technique in designating sizes in design. 8.Illusion in surfaces resulting of feeling of smoothness and roughness. 9.Used for emphasis and may elicit emotions from viewers. 10. It creates texture and can be thick or thin.
*line *shape value texture color form typography leading lines scale repitition
