One of the key issues associated with the development of a Web site is getting people to visit it. If you were developing a Web site, how would you inform others about it and make it interesting enough that they would return and tell others about it?
Your website design and usability are two of the most important factors that influence how much time visitors spend on your site, and whether they'll return. A clean, attractive design and easy navigation will go a long way in turning first-time visitors into brand advocates.