Answer:
1. A testimonial is an essential element of content marketing. It is used as an introduction to a company and to create context about a company's services and relationships. Testimonials are sales tools, but more than that, they provide social proof. They are used to showcase a company's work and its reputation
2. a usually ornate and high wagon for a band of musicians especially in a circus parade. 2 : a popular party, faction, or cause that attracts growing support —often used in such phrases as jump on the bandwagon. 3 : a current or fashionable trend.
3.A glittering generality is a vague word or phrase that's used to evoke positive feelings rather than to convey information. These terms are also known as glowing generalities, empty vessels, virtue words, or loaded words (or loaded phrases).
4. "Plain folks" is a form of propaganda and a logical fallacy. A plain folks argument is one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns
5. Card stacking is a propaganda technique that seeks to manipulate audience perception of an issue by emphasizing one side and repressing another. Such emphasis may be achieved through media bias or the use of one-sided testimonials, or by simply censoring the voices of critics.
