Answer:
When the Jose Rizal college was established in 1919 by Don Vicente Fabella, it was the height of the country's fascination with Rizal. It made sense that an educational institution that wanted to build a culture of academic excellence would chose Rizal as an inspiration. During this time, even at a consumer level, many entrepreneurs were taking advantage of the Rizal 'brand'. There were Rizal cigars, Rizal matches, Rizal soda, Rizal vinegar among others.
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