11. Identify patterns, features, themes
12. Answers question of "why" or "how"
13. Purpose is to test hypotheses, look at cause & effect, & make predictions
14. Purpose is to understand & interpret social interactions
15. Group studied is smaller & not randomly selected
16. Group studied is larger & randomly selected
17. Narrative report with contextual description & direct quotations from research participants
18. Statistical report with correlations, comparisons of means, & statistical significance of findings
19. Answers "how many", "when" and "where"
20. Objectivity is critical​