Protect all intellectual property, whether it belongs to us or to someone else.
We understand the effort required to create or invest in intellectual property, as well as its value to a business. We also know how much damage can be done when intellectual property is stolen, misused or mishandled. Allowing that to happen would clearly contradict our core values of honesty, caring and integrity. We hold ourselves and each other accountable for ensuring the proper use of all intellectual property.
PURPOSE IN PRACTICE
Respecting the intellectual property of others means we:
> Obtain proper authorization and licensing agreements before using any intellectual property and strictly follow the terms of use.
> Respect copyrights, trademarks, logos, likenesses and other intellectual property in our advertisements and marketing.
> Refuse to misuse others' patents, trade secrets or other proprietary information.
