Questions: 1. What does the advertisement sell? 2. How does the advertisement convince buyers to buy the product? 3. Does the advertisement contain facts? Opinions? 4. In your opinion, is the advertisement effective? Why?
Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea.
Using images and sounds to appeal to your senses: sight, touch, taste, etc.
Then guide students to understand that advertising includes both facts and opinions because it contains statements that are factual, while other words suggest opinions.
YES,Effective advertising reaches potential customers and informs them of your products or services.
