Mfelisilda15viz
Answered

THINKING APPLICATION

With the entry of cheaper goods from China, incumbent players need to defend their market shares and ensures its continuous growth. What are the viable options companies can do other than dropping price or launching a fighter brand? ​

Sagot :

Isabellabinongcal29viz

Answer:

Defending market share strategy:

In this strategy, the leader firm must keep its costs down, and its price must be consistent with the value that customers see in the product.