Answer:
Correct option is B)
The sentence talks about the employment column making it easier for people to find jobs. This act is called 'helping'. 'Assisting' involves doing a share of the work. Hence, it does not fit into the context of the sentence since newspapers only provide information about the jobs available. So, the most appropriate answer is option B) help. Options C and D do not make meaningly sentences when placed in the blank.
