Meet Joe, a downtown florist. Joe sells tropical Caribbean flowers, which other florists in the area don't Tropical Caribbean flowers make Joe's business unique. However, Joe isn't sure how many people know about his tropical flowers. Because he isn't good with social media, like other florist. Ah! The wedding season is around the corner. And tropical flowers are in voguel (vogue means - "popular, latest or uso) The growing trend of using Caribbean flower themes in weddings represents an opportunity for Joe the florist. Greg the Gas station Guy, across from Joe's has a flower section with really beautiful flowers from the Caribbean Weaknesses Strengths Threats Opportunities​