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Define the characteristics of a consumer​

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Psychographic characteristics of consumers include interests, activities, opinions, values and attitudes. ... A company may better understand consumer opinions and attitudes after conducting a focus group, and can use that information to tailor advertising or marketing campaigns.

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Answer:

Psychographic characteristics of consumers include interests, activities, opinions, values and attitudes.  A company may better understand consumer opinions and attitudes after conducting a focus group, and can use that information to tailor advertising or marketing campaigns.

Explanation:

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