Answer:
Names create an identity that people can associate with, they create perceptions and they let customers know what to expect. There is a lot of power in them.
Yes, it will be adapted and modified over the years but a strong brand that is able to adapt will survive any test of time and guarantee future business. ... As well as allowing you to keep your loyal customer base, your brand strategy should also allow you to target and attract new customers. And therefore increase sales!
Explanation:
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