a- accuracy
b-brevity
c-confidence
d-dignity
e-emphasis
f-facility
g-grammatical correctness
h-honesty
i-illustrations
j-judgment
k-knowledge
l-logic
m-mechanical neatness
n- normal procedure
o-objectivity
p-planning
q-qualification
r-revision
s-straight sentence
t-thoroughness
u-unity
v-view point
w-word choice
y- you point
z-zest
