Answer:
The beginning and ending of your presentation are the most important. The beginning is where you grab the audience’s attention and ensure they listen to the rest of your speech. The conclusion gives you a chance to leave a lasting impression that listeners take away with them.
Studies show that when people are tasked with recalling information, they "best performance at the beginning and end". It’s therefore essential you leave an impact with your closing statement. A strong ending motivates, empowers and encourages people to take action.
