“A wise consumer buys the quality of the product not the product itself”
It means that a wise consumer is the one that buy’s products like foods, clothes, gadgets and etc. That not focusing on what brand it is but what is the value or the importance of the product that he/she can you use in her/his daily life that can last a longtime. Also a wise consumer knows how to budget money, how to make good decisions when buying and also the health and services is the priority in buying the products. A wise consumer buys less choose well.