Answer:
Disadvantages of Qualitative Research:
•It is not a statistically representative form of data collection
•It relies upon the experience of the researcher
•It may require multiple sessions
•It can be difficult to replicate results
•It can create misleading conclusions.
Advantages of Qualitative Research:
•It becomes possible to understand attitudes
•It is a content generatorIt saves money
•It can provide insights that are specific to an industry
•It allows creativity to be a driving force
•It is a process that is always open-ended
•It incorporates the human experience.
HOPE IT HELPS❤✨
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