Answer:
We all have experience as media audiences. Children and adults both spend a significant amount of their time each day engaged in media and communications activities. A common assumption has been that an audience is a homogeneous group of passive individuals who will interpret a text in the same way. More accurately, there are two main ways of studying media audiences. The first is as consumers of media products, or what the media and communications industry describes as ‘target audiences’. The second is based on reception theory, where audiences are seen as active participants in reading and interpreting media and information texts.
Explanation:
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