Ginnjayviz
Answered

2. What is marketing and consumer behaviour?​

Sagot :

Pesantepaoloangelo80viz

Answer:

Consumer behaviour

Field of study

Description

Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behaviour.

Melodie23viz

Answer:

Understanding consumer behavior is a vital aspect of marketing. Consumer behavior is the study of how people make decisions about what they buy, want, need, or act in regards to a product, service, or company.