Investing in a relationship through gift-giving is a form of investment. In essence, it is a social lubricant, a way to celebrate life, love, and friendship while also improving one's ability to be a better partner, spouse, friend, employer, and individual. Additionally, it is a self-indulgent act. It is an effective method of resolving conflicts. If you're in a friendship or relationship, you should consistently demonstrate your affection for the other person. However, one should always take note that giving gifts is not a requirement.
