1 It aims to characterize trends and patterns 2. It applies more flexible processes. 3. It gains greater understanding of group similarities. 4. This type of research follows structured processes, 5. It employs structured research instrument. 6. It chooses small sample sizes purposely. 7. It focuses on greater understanding of individual differences. 8. It administers either unstructured or semi-structured 9. It provides deeper context and meaning, 10. It starts with neither a theory nor hypothesis
