What is the best of innovation theory. Thanks in advance

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Jackielynrecalimbagaviz Jackielynrecalimbagaviz

Economics

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What is the best of innovation theory. Thanks in advance

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Ulaaaviz Ulaaaviz · Answer 1

Ulaaaviz Ulaaaviz

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Diffusion of Innovation (DOI) Theory, developed by E.M. Rogers in 1962, is one of the oldest social science theories. ... The key to adoption is that the person must perceive the idea, behavior, or product as new or innovative. It is through this that diffusion is possible.

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