Direction: Identify the propaganda technique used in the following.

__________1. A hidden camera interview whosd shoppers. tell why they like certain brand of soap

__________2. Three million people bought Tamsung DVD players last year. Did you?

__________3. The celebrity superstar always say "I use myra lotion"

__________4. For healthy, shiny hair use palmolive shampoo.

__________5. I am not a celebrity. I am an ordinary person. Who uses Myra lotion?​


Sagot :

PROPAGANDA TECHNIQUES TO RECOGNIZE:

1. NAME CALLING or STEREOTYPING: Giving a person or an idea a bad label by using an easy to remember pejorative name. This is used to make us reject and condemn a person or idea without examining what the label really means. Examples: "Republican", "Tree-Hugger", "Nazi", "Environmentalist", "Special-Interest Group".

2. VIRTUE WORDS or GLITTERING GENERALITY: These words are used to dupe us into accepting and approving of things without examining the evidence carefully. Examples: "Natural", "Democratic", "Organic", "Scientific", "Ecological", "Sustainable".

3. DEIFICATION: This is when an idea is made to appear holy, sacred, or very special and therefore above all law. Any alternative or opposite points of view are thereby given the appearance of treason or blasphemy. Examples: "God-given right to...", "Mother Earth", "Gia".

4. TRANSFER: Transfer is when a symbol that carries respect, authority, sanction, and prestige is used along with and idea or argument to make it look more acceptable. Examples: American Flag, University Seal, Medical Association Symbol (or something that looks like it). This method is also called GUILT- or VIRTUE-BY-ASSOCIATION.

5. TESTIMONIAL: When some respected celebrity (or alternatively someone generally hated) claims that an idea or product is good (or bad). This technique is used to convince us without examining the facts more carefully.