Answer:
The engage audience is to get them interested, give them a reason to listen. how?
- Describe a scene or a character
- Share a personal experience
- Piggyback on a previous speaker's remark or theme
- Point out something important about the audience or the current setting
- Show a compelling visual image
- Ask a provocative question
- State the fact that is troubling , amusing, or remarkable
- Spell out what's at stake for your listeners
- Offer a humorous observation or anecdote
- Explain your own interest in the topic
- Tell listeners what the topic has to do with them
Enhancing audience engagement is important, because engaged users are more likely to trust a publisher’s brand. They return more often to the website, visit more pages during a session and are more inclined to sign up for an email newsletter. And most importantly, they are more likely to convert to paid subscribers.
