Explain in your own words the significance of having a marketing mix in the development of a marketing strategy.

Marketing mix is very significant in the development of marketing strategy because it will serve as the guide of an entrepreneur in building and planning for the long term goal of the organization. If the marketing mix are complete there is a big chance that the business will become successful. Marketing mix is one of the important of marketing management

If the marketing mix is applied in the development of marketing strategy the businesses can assure that they will maximize their profit because of the strategies that they implemented such as product, price, place, promotion and people.

Marketing mix is helpful to the management of the businesses to set their actions, or tactics to be used by the organization in promoting its products.