Answer:
Testimonial
This form of propaganda uses well-known or credible figures to influence the target audience.
In the 1980s, the folks over at Texas Department of Transportation were spending about $20 million on cleaning up litter on highways.
Their pleas to the people for keeping the streets clean showed no improvement. They then hired Mike Blair and Tim McClure of GSD&M to create a campaign to turn things around.
And that’s how the Don’t mess with Texas legacy began.
The campaign, featuring state heroes, resonated so well with the target audience that littering went down approximately 72% between 1987 and 1990.
Explanation:
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