A Persuasive Techniques in Advertising that used to evoke emotional response in the consumers

Sagot :

Answer:

Pathos: an appeal to emotion. An advertisement using pathos will attempt to evoke an emotional response in the consumer. Pathos can also include emotions such as fear and guilt: images of a starving child persuade you to send money.

Explanation:

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Answer:

Ethos, pathos and logos are the three categories of persuasive advertising techniques. Each category invokes a different appeal between speaker and audience